Privacy Policy

Last updated: January 2026

Happy Sport ("Happy Sport", "we", "us" or "our") operates this store and website and provides the related products, services, content and features available through it (the "Services").

Our online store is powered by Shopify, which provides the ecommerce platform that enables us to offer our products and Services to you.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, create an account, place an order, purchase our products through a marketplace, request a return, contact us or otherwise use our Services.

Personal Information We Collect

The personal information we collect depends on how you interact with Happy Sport.

We may collect:

• Contact information, such as your name, email address, telephone number, billing address and delivery address.

• Order and transaction information, including products purchased, returned or cancelled, order history, payment status and delivery information.

• Payment information necessary to process your purchase. Payment information may be processed securely by Shopify, marketplaces and our payment providers.

• Account information, including information associated with your Happy Sport customer account, preferences and settings.

• Customer service information, including information you provide when contacting us through our Help service or otherwise communicating with us.

• Device and technical information, such as your IP address, browser, device information and other online identifiers.

• Usage information, including information about how you interact with our website, products and Services.

• Marketing preferences, including whether you have chosen to receive or stop receiving marketing communications.

How We Collect Your Information

We may collect personal information:

• Directly from you when you place an order, create an account, request a return, contact us or otherwise provide information to us.

• Automatically when you use our website, including through cookies and similar technologies.

• From Shopify and service providers that help us operate our store.

• From marketplaces where you purchase Happy Sport products. When you place an order through a marketplace, we may receive personal information relating to your order, such as your name, delivery address, contact details, products ordered and other information necessary to process, fulfil and support your order. Marketplace orders and associated information may be imported into and processed through our Shopify store.

• From payment, delivery, fraud-prevention, analytics and other service providers where necessary to provide our Services.

• From other third parties where permitted by law.

How We Use Your Personal Information

We only use your personal information where we have a lawful reason to do so.

Orders and Our Contract With You

We use your information where necessary to enter into or perform our contract with you. This includes:

• Processing and fulfilling your order.

• Processing payments where applicable.

• Arranging delivery.

• Providing order and delivery updates.

• Managing returns and refunds.

• Managing your customer account.

• Providing customer support relating to your order or account.

• Processing and managing orders received through marketplaces.

Our lawful basis for this processing is generally performance of a contract or taking steps at your request before entering into a contract.

Legal and Regulatory Requirements

We may process and retain personal information where necessary to comply with our legal obligations, including applicable tax, accounting, consumer protection and other legal requirements.

Our lawful basis for this processing is compliance with a legal obligation.

Security and Fraud Prevention

We may use personal information to protect Happy Sport, our customers and our Services, including detecting, investigating and preventing fraud, misuse, security incidents and other potentially unlawful activity.

Where applicable, we rely on our legitimate interests in operating and protecting our business and providing customers with a safe and secure shopping experience.

Customer Service and Improving Happy Sport

We may use information to respond to enquiries, resolve problems, understand how customers use our Services and improve our website, products and customer experience.

Where this processing is not necessary to perform our contract with you, we may rely on our legitimate interests in operating, developing and improving Happy Sport and providing effective customer service.

When relying on legitimate interests, we consider those interests against your rights and interests under data protection law.

Marketing

Where permitted by law, we may use your information to send you marketing about Happy Sport products, promotions and offers.

Depending on the circumstances, we may rely on your consent or another lawful basis permitted under applicable data protection and electronic marketing laws.

You can unsubscribe from marketing emails at any time by using the unsubscribe option included in the email.

Opting out of marketing does not prevent us from sending you non-marketing communications relating to your orders, returns, account or other transactions.

Marketplace Orders

Happy Sport may sell products through third-party marketplaces in addition to our own website.

When you purchase Happy Sport products through a marketplace, that marketplace may provide us with personal information necessary to process and fulfil your order, arrange delivery, handle returns or refunds, provide customer service and meet our legal obligations.

Orders received through marketplaces may be imported into and managed through our Shopify store. As a result, personal information associated with your marketplace order may also be processed through Shopify and its authorised service providers.

The marketplace through which you placed your order may separately collect and process your personal information for its own purposes. That processing is governed by the marketplace's own privacy policy and terms.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate the store, remember your preferences, understand how customers use our website, improve our Services and, where applicable, support advertising and marketing.

Where consent is required by law for non-essential cookies or similar technologies, we will request that consent through the choices provided on our website.

You can manage available cookie choices through the cookie or privacy controls provided on our website.

How We Share Personal Information

We may share personal information where necessary to operate Happy Sport and provide our Services.

This may include sharing information with:

• Shopify, which provides the ecommerce platform used to operate our store and through which marketplace orders may also be managed.

• Marketplaces, where necessary in connection with orders placed through those platforms.

• Payment providers to process and verify payments.

• Evri and other relevant delivery providers where necessary to deliver or return your order.

• Technology and hosting providers that support our website and systems.

• Customer service providers where applicable.

• Analytics, advertising and marketing providers where applicable and permitted by law.

• Professional advisers and authorities where necessary to comply with legal obligations, establish or defend legal claims, or protect our rights.

• A purchaser, successor or relevant adviser in connection with a sale, merger, restructuring or other business transaction.

We only share personal information where we have an appropriate reason to do so.

Relationship With Shopify

Our online store is powered by Shopify.

Shopify processes certain personal information on our behalf in order to provide the ecommerce platform and related services that power our store.

When Shopify processes customer personal information on our behalf, Shopify acts as a data processor and has its own responsibilities under applicable data protection law.

Shopify may also process certain personal information for its own purposes in connection with particular Shopify services and features. Where Shopify determines the purposes and means of that processing, Shopify is responsible for that processing in accordance with applicable data protection law and its own privacy policies.

Information you provide directly through our store, as well as certain information received from marketplace orders, may therefore be transmitted to and processed by Shopify and its authorised service providers.

For more information about how Shopify processes personal information, please refer to Shopify's Privacy Policy.

International Transfers

Some of our service providers, including Shopify and its service providers, may process personal information outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards will be used where required by applicable UK data protection law.

These safeguards may include UK adequacy regulations or approved contractual safeguards for international transfers.

How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.

The period for which information is retained depends on factors including:

• How long your customer account remains active.

• How long the information is required to fulfil orders and provide customer service.

• Legal, tax and accounting requirements.

• Fraud prevention and security requirements.

• The need to resolve disputes or establish, exercise or defend legal claims.

When personal information is no longer required, we will delete or anonymise it where appropriate, subject to applicable legal requirements.

Security

We take appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information is completely secure, and we cannot guarantee absolute security.

Please keep your account credentials secure and do not share your login details with other people.

Your Data Protection Rights

Depending on the circumstances and applicable law, you may have rights relating to your personal information, including:

• Right of access – you can ask for a copy of the personal information we hold about you.

• Right to rectification – you can ask us to correct inaccurate or incomplete personal information.

• Right to erasure – you can ask us to delete your personal information in certain circumstances.

• Right to restriction – you can ask us to restrict how we use your information in certain circumstances.

• Right to data portability – you may have the right to receive certain personal information in a portable format.

• Right to object – you can object to certain processing based on legitimate interests.

• Right to withdraw consent – where processing is based on your consent, you can withdraw that consent at any time.

You also have the right to object at any time to the use of your personal information for direct marketing.

These rights are not absolute and may not apply in every circumstance.

To exercise your rights, contact us using the details in the Contact Us section below.

We may need to verify your identity before completing certain requests.

Marketing Choices

You can unsubscribe from marketing emails at any time by selecting the unsubscribe option in our marketing emails.

Even if you unsubscribe from marketing, we may continue to contact you when necessary regarding your orders, deliveries, returns, refunds, account or customer service enquiries.

Children's Privacy

Our Services are not intended for children to make purchases independently where they do not have the legal capacity to do so.

We do not knowingly collect personal information from children in circumstances where doing so would be unlawful.

If you believe a child has provided personal information to us inappropriately, please contact us.

Third-Party Websites

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices, security or content of third-party websites.

We recommend reviewing the privacy policy of any third-party website you visit.

Complaints

If you have a concern about how Happy Sport handles your personal information, please contact us first so that we have an opportunity to investigate and respond.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Information about making a data protection complaint is available on the ICO's website.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Services, business practices, technology, marketplaces, or legal and regulatory requirements.

When we make changes, we will publish the updated Privacy Policy on our website and update the Last updated date where appropriate.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise your data protection rights, you can contact Happy Sport using the Help button available on any page of our website.