Back in 1984, an ambitious young American by the name of Michael Jordan promised to revolutionise basketball, and Nike took notice, looking to create a footwear revolution of their own. The resulting Air Jordan 1 was the start of a brand that would storm the basketball and streetwear world, appreciated and sought-after everywhere.
Now an established fashion phenomenon, Jordan's iconic "Jumpman" logo is proudly displayed on a huge selection of slick streetwear pieces, bringing modern street style and b-ball heritage that looks and performs both on the street and on the court. Whether you're looking for a smooth hoodie, versatile tee, or the cool coverage of a jacket, Jordan combines performance, comfort, and design, reaching out to new fans from every generation again and again.
